In a bid to support its drive to deliver new 4K/Ultra HD experiences via its Now One service, Hong Kong operator PCCW Media has signed a software licensing contract with Amino.
Now One provides consumers with new levels of entertainment and functionality delivered via Now TV (IPTV), digital terrestrial TV (DTT), over-the-top (OTT) – including 4K content on its Netflix service – and personal video recording (PVR).
It is built around an integrated 4K/Ultra HD all-in-one set-top box (STB), to provide a single source for home entertainment, apps and recording. PCCW Media will utilise Amino’s Enable TV device software, allowing it to exploit the features of the new 4KTV offering and support apps for information and customer support.
During 2016, PCCW Media will roll out a range of 4K content to complement its broad offering which encompasses exclusive sports content, Netflix’s 4K titles, and other variety shows, drama series and documentary features.
“As the largest pay-TV and a leading OTT service provider in Hong Kong, Now TV understands customer needs and continually innovates to meet customers’ different viewing habits,” said Belinda Chan, PCCW Media SVP of technology and operations. “Now One, the centrepiece of home entertainment comprising all features in one appliance, necessitates an advanced, robust and flexible software platform to realise our vision and mission. Amino’s Enable TV and its professional development team provide strong support to PCCW Media, creating a unique and powerful platform for today and future service innovations. For instance, on top of Enable TV software, PCCW Media is integrating our next-generation user interface (UX3) empowering customers to access rich content offerings with greater ease.”