Hong Kong quad-play provider PCCW Media has acquired an equity interest in US-based STX Entertainment in order to bring more premium content to viewers in Hong Kong, South East Asia and India.
STX specialises in the development, production, marketing and distribution of talent-driven films, television and digital media content, with a unique ability to maximise the impact of content across worldwide, multiplatform distribution channels.
As part of the deal, PCCW has signed an overseas content distribution agreement with STX to bring original and first-run Hollywood content, including recent US hit Bad Moms, as well further strengthening its content offerings of its over-the-top (OTT) and pay-TV businesses by co-producing regionally tailored programmes for PCCW to distribute across its pay-TV and OTT services in Hong Kong, Southeast Asia and India.
“The new alliance represents an important milestone in expanding PCCW's strategic investments into compelling content creation, not only for audience in Hong Kong but also for international audiences in markets which we operate,” said PCCW Media Group MD Janice Lee. “STX’s wide release of films and scripted television series can also be distributed across PCCW’s pay-TV and OTT platforms, thus bringing the best content to viewers in Hong Kong and in the region."