Qatar will play a significant role within the $23bn global digital signage sector. The major driving force for this growing demand is expected to come from retail, commercial, healthcare, tourism, education and the massive infrastructure development sectors, says a top official of a UAE-based consulting firm.
Abdul Rahman Falaknaz (pictured), Chairman of International Expo Consults (IEC), referring to a report by Global Market Insights Inc, said that the global digital signage industry is expected to touch $23.02bn by year 2023.
"Investments within the government and educational sector and the need for enriched user experience and subsidised prices for display panels will all facilitate the growth of this sector. Several mega projects in the GCC region are in various stages of construction. With global mega events, particularly FIFA World Cup 2022 in Qatar and the World Expo 2020 in the UAE and the will also trigger the need for high-end digital signages in this region. Despite the oil and market conditions, the retail establishments in the middle east market are upbeat on this digital signage technology," said Falaknaz.
IEC is the organiser of 'The SGI Dubai show', one of the most anticipated events of the year in the Mena region within the signage, digital signage, retail signage solutions, outdoor media, screen and digital printing industries. To address the growth in this demand the company aims to bring in exhibitors from across the globe within touch, multi touch, gesture control, mobile, signages with augmented reality and social media integration, animated displays, digital score cards, display panel technologies, video walls and other state-of-the-art mounting systems.
"The need for digital signage in organisations includes navigation, point of sale, point of transit, communication, promotion and advertising and infotainment. Competition between prominent vendors and new players is anticipated to effect in product innovation for attaining diversity in digital signages. There has been a surge in demand in niche segments like healthcare services and educational institutions which has contributed to this particular technology implementation," added Sharif Rahman, CEO, International Expo Consults.
There are several distinct advantages of employing digital signages over static displays. The attention can be diverted and the purchasing decision right at the point of purchase can be encouraged by the means of the digital signage content. The related costs of creating and distributing print-ad campaigns can be excluded by the implementation of digital signages.
The capacity to change promotions immediately for different customers or various products is quick as it offers immediate results.
Digital signage has come across not as just another option but a vital tool within the marketing mix as the industry unveils innovative offerings.
Source: https://www.zawya.com/mena/en/business/technology/story/ZAWYA20160609032250/