“The mobile markets in Middle East and Africa (MEA) are highly connected, young, and extremely data-driven,” said Mikkel Vinter, CEO and founder of Virgin Mobile Middle East and Africa (VMMEA).
He said, VMMEA enjoys a big share of 2.5 million customers now use its mobile telecom services, bolstering its position as the fastest growing in the region.
He said, “It is fantastic that millions agree we are making mobile better with digitally-driven and customer-centred offerings.”
He further mentioned, “Market dynamics in this region are moving so quickly. In the Gulf region, in particular, there is an increasing focus to the customer experience both via traditional and digital channels.”
“The swift and sustained adoption of VMMEA services signals that as a Group we are well positioned for this change.”
Within the next five years VMMEA intends to strengthen its market-leading position across the region, with an ambition to serve more than 10 million subscribers within 5 years.
It may be mentioned that VMMEA has been active in the region since 2006, and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile.
Source: http://gulftoday.ae/portal/8a95356e-e713-4502-be3d-4d8bfb7e2531.aspx