Record growth in 2015 shows Netflix to be well on its way to achieving its goal of 60-90 million US streaming customers and a global base of 150 million by 2020 according to a report by Enders Analysis.
The media research firm says that the new wave of international expansion will at least double Netflix’s global base over the next five years and enable it to swat away intense competition from the likes of Amazon, Hulu, HBO and Disney, the latter which has been recently cited as a potential buyer for the subscription video-on-demand (SVOD) leader.
In its report, Enders remarked: “Much has been said about the growing SVOD competition from and many others, but the simplicity and single-mindedness of the Netflix model is hard to beat, with evidence suggesting it has extended its lead in the toughest of markets, the US. Although growing spend on content origination is putting a strain on the Netflix business, it is critical to long-term success, contributing to the distinctiveness of the Netflix offer and its complementariness with other SVOD services.”