du, together with its partner in the region, Akamai Technologies, have been chosen by TV.AE as its content delivery network (CDN) service provider for the Middle East region. Working with du and Akamai, advance digital media (advance) is using Adaptive Media Delivery and Media Analytics to deliver broadcast-quality video content on its TV.AE over-the-top (OTT) streaming service.
TV.AE provides curated entertainment for Arab audiences. The platform aims to provide original as well as curated content in an engaging multiscreen viewing experience with less buffering, less pixilation, and maximum performance even during peak hours on desktops, as well as android and iOS mobile devices across the MENA region. Working with du, advance selected Akamai’s Adaptive Media Delivery solution to provide streaming services for TV.AE’s live and on-demand content at the highest quality that users are expecting. Advance will also leverage Media Analytics to get a deeper understanding of TV.AE’s audience engagement metrics, quality metrics and individual viewer experiences.
du’s Chief Commercial Officer Fahad Al Hassawi said: “We are thrilled to welcome TV.AE into our roster of du and Akamai customers. As a company that prides itself on innovation, providing the latest technologies for this latest TV platform that enables sharing and user participation highlights our commitment towards providing best-in-class services for our customers as well as all TV.AE’s customers in the region.”
du and Akamai are joining efforts to build a safe, scalable and flexible media delivery Platform for TV.AE and help the streaming service meet user expectations in a cost effective way.
Ali Al Shaiba, CEO TV.AE “Our aim is to provide the best content and the highest quality experience for our viewers in the region, which is why we’ve partnered with du and Akamai technologies, whose solution is amongst the best in the world. This will ensure that all our viewers can enjoy quicker load times and a better resolution where and whenever they watch our content.”
du and Akamai offer secure cloud based services for delivering media and online content such as HD videos, web applications and corporate websites, via Akamai’s globally distributed delivery platform, with a presence in datamena, in Dubai.
Source: du