Malaysian pay-TV giant Astro is rolling out an over-the-top (OTT) video service across south east Asia, in conjunction with regional partners.
The service, named Tribe, has been launched initially in Indonesia in partnership with Axiata Digital Services’ XL, with further markets to be announced later this year.
“It remains our commitment to build on our vernacular capabilities, and signature IPs, as Astro, as well as in collaboration with key partners regionally and internationally. Understanding there is no one-size-fits-all go to market strategy, Tribe will seek complementary win-win partnerships with local telecommunications and media companies in each market, to jointly build on customer reach, and relationships, whilst leveraging on combined invested platforms and technologies, to deliver a greater customer experience,” said Rohana Rozhan, Group CEO, Astro.
In Indonesia, Tribe will offer both live TV and on-demand content, including sport, Korean drama, and Asian films. The OTT service will provide Fox Sports 1, 2 and 3; Turner’s Oh!K; and soon, K-pop from Channel M.
“Tribe will be mobile-first, allowing consumption anytime, anywhere. It will deliver highly tailored content, combining both live and on demand, and its aim will be to provide the most compelling content that will resonate with consumers in each target market. Through user feedback, we will dynamically tailor the content slate to suit their preferences,” added Iskandar Samad, CEO of Tribe.
Personalised discovery and recommendation, along with features such as download to go and integrated social media engagement, will all be added in the coming months, he added.
Source: http://www.rapidtvnews.com/2016032142186/astro-launches-indonesian-ott-service.html#axzz43auNTLFP