Turkey’s Turk Telekom has announced the merging of its respective mobile and ISP brands Avea and TTNet under the unified Turk Telekom brand name, logo and website. The new logo is already in use, as is the single converged website grouping all fixed line, broadband, mobile and pay-TV service divisions, while the group also said it would operate a unified call centre and single-brand retail outlets. Although dispensing with independent branding, Avea and TTNet will remain distinct legal entities as wholly owned subsidiaries of Turk Telekom.
In August 2015 Turk Telekom became the sole owner of Avea, following the transfer of a 10% stake from Is Bankasi, whilst the Turkish telco already held 99.9% of TTNet shares.