Convergence, sports and Netflix integration has led to Vodafone adding 216,000 pay-TV subs in a year in Spain to exceed the one-million barrier.
During the first real test period for ONO's integration into Vodafone, the telco claims to have succeeded in converging telecoms services around content, pay-TV and high-speed infrastructures.
Indeed, most of the new TV subs have arrived since Vodafone One was launched, the offer integrating Vodafone's services portfolio with ONO's pay-TV offer.
“The company's goal is to maintain the positive trend experienced during recent months and consolidate Vodafone TV as the better alternative for pay-TV in Spain,” said the company.
One of Vodafone TV's key draws has been content. In addition to extensive football programming thanks to a broadcasting rights agreement with Telefónica for La Liga and adding beIN Sports with the Champions League, the telco was the first to ink a deal with Netflix, offering six months free subscription to the subscription video-on-demand (SVOD) platform.
In addition, features such a seven-day catch-up service, the multiscreen, mobile platform Vodafone TV Online and TiVo's improvements have also been key for Vodafone's performance in 2015.