Discovery Communications has launched Discovery GO, its TV everywhere app.
The app offers access to both live and on-demand shows and series from nine US networks – Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Velocity, Destination America, American Heroes Channel and Discovery Life.
Discovery GO has launched in tandem with the worldwide premiere of Discovery Channel’s Racing Extinction, a documentary chronicling the plight of the world’s most endangered species.
“The launch of Discovery GO represents an important first step in providing viewers with access to our award-winning content anytime, anywhere on practically any device,” said Paul Guyardo, chief commercial officer, Discovery. “This aggregated TV everywhere streaming service and strong user experience is made possible by Discovery’s 30-year commitment to content ownership and our global learnings in the space, and also serves as an important promotional platform to complement and support our TV brands. We look forward to giving pay-TV customers more of what they want in Discovery GO.”
Discovery GO allows viewers to browse by each of the networks featured, find programmes organised into 14 genres or explore specially curated playlists. Users also can create their own watch lists and easily search for series and episodes across all nine networks.
“Compelling authenticated offerings are essential to our relationships with viewers and distributors, and we are proud to join with our MVPD partners to bring Discovery GO to audiences – providing a robust lineup of programming and even greater value to subscribers across the US,” added Bruce Campbell, chief development, distribution and legal officer, Discovery.
The news comes as premium video continues to drive new scale across a wider expanse of screens, content and viewers. According to the Q3 Freewheel Video Monetisation Report, multiscreen video views each growing at a rate of 28% year-over-year, with long-form on-demand and live content up 30% and 113% in Q3 2015 respectively.
Source: http://www.rapidtvnews.com/2015120240873/discovery-launches-tv-everywhere-app.html#axzz3tC1kM4TR