Live, interactive and on-demand media transport firm Net Insight has entered the over-the-top (OTT) arena to encourage social interactivity and solve OTT challenges.
Net Insight believes it is uniquely positioned to bring real-time delivery of content, which enables true live OTT distribution, supporting and encouraging social interactivity among television audiences.
The company says that increasing demand for OTT content is expected to create an 'incredible' market opportunity, especially with live OTT offerings, such as global sports programmes and other live events. Yet it warns that current OTT delivery platforms and CDNs' best effort solutions are not optimised for live and there can be a delay of up to a few minutes on a traditional OTT platform.
Net Insight added that what it called the disconnect between the primary and secondary screens is negatively impacting the audience experience and making social media interaction, customer engagement and other time-sensitive applications impossible.
A true live OTT solution, it asserts, will change this scenario and Net Insight will now take a leading role in this exciting development.
"With our innovation supporting a new level of live OTT, it will change the way we consume TV today," explained CEO Fredrik Tumegård of Net Insight. "This is one of the most important evolutions of the media industry in many years and it opens up many new business opportunities for the entire media and entertainment ecosystem. The entry into the OTT market is an obvious and natural progression for us as it leverages our long, successful and unmatched expertise in live and high quality media transport. With more than 500 media customers worldwide today, this puts Net Insight in the unique position to solve today's OTT market challenges."
Source: http://www.rapidtvnews.com/2015111140635/net-insight-to-offer-true-live-ott.html#axzz3rDxXcyK3