The global IPTV market is expected to display an 18.10% CAGR from 2014 to 2020. The market’s 2013 value of US$24.94 bn is expected to reach US$79.38 bn by 2020. The statistical details are provided in a research report released by Transparency Market Research, titled “IPTV Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020.”
According to the report, the global IPTV market is driven primarily by a growing demand for video on demand services along with high-definition channels. The global IPTV market is gathering favor with consumers due to the interactive solutions that are integrated with IPTV services. This is made possible by integrating modern technologies into IPTV systems.
A key restraint on the global IPTV market, as discussed in detail in the report, is the increasing competition it faces from cable and satellite TV service providers, lack of major investors, and inadequate availability of satisfactory infrastructure in developing regions.
In terms of types, the global IPTV market is divided into enterprises and residential. Of these, the global IPTV market in 2013 was dominated by enterprises. The explanation provided in the report states that there is a growing number of organizations in the sectors of transport, energy, healthcare, finance, media, hospitality, and education that are making use of IPTVs in order to access training modules, cut travel costs, host faster communication methods, and maintain a higher level of compliance requirements. The global IPTV market also helps these sectors create additional revenue outlets through targeted advertising.