Amdocs, a provider of customer experience solutions, eleased the results from a new global survey around mobile financial services (MFS) which revealed that more than 68 percent of the respondents have yet to use mobile financial services, and that new innovative solutions for savings, loans, and insurance will drive the next phase of mobile financial services growth across emerging and mature markets.
Conducted by analyst and consultancy firm Ovum on behalf of Amdocs, the survey focused on both users and non-users of mobile financial services worldwide. 8,500 consumers were surveyed in 17 countries across emerging and mature markets including UK, Denmark, Finland, Norway, Sweden, US, Canada, India, Philippines, Malaysia, Indonesia, Mexico, Brazil, Colombia, Guatemala, South Africa, and Ghana.
"Consumers who have adopted mobile financial services appreciate the benefits these services can bring. The ubiquity and convenience - the ability to use mobile financial services anytime, anywhere - was the overwhelming benefit cited by survey respondents in both emerging and mature markets. These are immediate, tangible benefits and a powerful riposte to those who say there is no value in mobile financial services," said Eden Zoller, principal analyst with Ovum. "This represents positive progress but mobile financial services providers can't afford to be complacent as the research clearly shows that there are fundamental issues and challenges that still need to be addressed, ranging from security concerns and ease of use, to lack of awareness."