Vuclip, the leading premium mobile video on demand (VOD) service for emerging markets, today released the findings of a report that provides deep insight into consumer behavior associated with sharing videos on mobile.
The survey took into account responses of almost 5,000 users spanning the emerging markets of India, the Middle East and South East Asia and reveals the drivers and emerging trends behind video sharing among mobile users across the region.
Key Insights of the Vuclip GVI Survey include:
Use of social networks and instant messaging platforms for mobile video sharing is increasing:
· 38% of respondents indicated that they share videos at least once per month.
· 36% of respondents reported a preference for sharing via Facebook. Twitter and Whatsapp came in at 27%.
· Consumers in the UAE reported a higher preference for sharing videos on Twitter than other markets where Whatsapp and Facebook dominated.
Criteria for mobile video sharing tied to quality:
· Consumers in the UAE reported the top three key criteria for sharing video:
o High quality videos (57%)
o Quality of content (28%)
o Celebrity appeal of the content (26%)
Music videos top the list for sharing when it comes to professionally created content:
· Music videos are most frequently shared, followed by movie trailers and comedy clips.
Smartphones driving the trend forward:
· 48% of respondents reported to be using Android OS based devices.
· 25% of respondents reported to be using iOS based devices.
· 9% respondents reported to be using BlackBerry OS based devices.
Arun Prakash, COO, Vuclip said, "One of the core drivers for mobile adoption across the globe has been the way it allows us to share thoughts, moments and entertainment on the go. At Vuclip everything revolves around the consumer that we serve and from the ground up our strategy has been to deliver a high-quality viewing experience combined with premium content. And this survey shows that people respond to the powerful combination of both of those by sharing. This has been the key driver for the tremendous organic growth and consumer driven consumer adoption of our service. We thank our consumers for continuing to enjoy our service day in and day out and recommending our service to their friends and family, be it through social sharing or word of mouth."
Methodology
The data in this report was gathered in August 2015 from more than 5,000 Vuclip users in India, Malaysia, Thailand, Indonesia, Philippines and the UAE. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding.