PCCW Global has launched its ONTAPtv video-on-demand (VOD) service for South Africa, claiming to be the first to offer à la carte content packages and an offline viewing option.
The now live service from the Hong Kong telco also boasts a lower price point than local digital streaming rivals MTN FrontRow, Vidi and the Naspers-owned ShowMax.
ONTAPtv will provide over 2,500 hours of TV shows and films with immediate effect, including series from local broadcaster SABC plus international content from Warner Bros, MGM and BBC Worldwide. ONTAPtv.com also offers Chinese content from PCCW's Hong Kong IPTV service now TV. More content will be added over time.
The company will also sponsor the development of local dramas in South Africa's Maxum Media Accelerator project, set to be available later in 2016.
"This partnership demonstrates our commitment to the development of exciting local content, whilst helping to grow the South African film and entertainment industry," said Lindsay Servian, head of ONTAPtv.
Customers will be able to stream content to up to three connected devices, or download TV shows or films that then remain available offline for 48 hours.
"This is a major VOD innovation in South Africa, and will, we believe, greatly expand the number of customers who will now be able to enjoy the service, and at a highly affordable price," added Servian.
ONTAPtv's packages start at monthly subscription of ZAR39 and rise to R89pm for the Mega Pack. Customers can also rent movies from ZAR15 for 48 hours.
AlwaysOn will also provide data package deals when the VOD service is used at AlwaysOn Super Wi-Fi locations nationwide. For example, a 15GB package valid for 30 days will be available for ZAR29 and a similar 50GB package for ZAR59.
ONTAPtv is available in South Africa through the company's website or by downloading the app for both Android or iOS-based digital devices.