Etisalat UAE, in partnership with Viacom18 Motion Pictures, announced the global release of the new and critically acclaimed Bollywood movie ‘Manjhi-The Mountain Man’, available for a month on eLife On Demand for all eLife subscribers. The telco is the first service provider in the region to bring the worldwide release of a new Bollywood movie directly to the customer’s home before the movie hits the cinemas.
Etisalat hosted a private screening of the movie, attended by media, members from business community and customers who won tickets from a recently concluded social media competition. Humaid Rashid Sahoo, CEO from eVision, Rashed Al Abbar, VP Home Product Marketing at Etisalat, Director Ketan Mehta and versatile lead actor Nawazuddin Siddiqui attended the event. More than 200 winners enjoyed an exclusive meet-and-greet session with the stars, followed by the movie screening.
Source: Etisalat