The South Asia – Middle East – North Africa region’s SAMENA Telecommunications Council and US-based CMO Council have formed a partnership agreement to facilitate marketing intelligence-gathering and sharing of business insights that are required to operate and guarantee revenue prospects in the evolving digital ecosystem.
The new partnership framework, mutually developed by both the SAMENA Council and CMO Council is designed to fortify the SAMENA Council’s telecommunications and digital focus with CMO Council’s experience in addressing operators’ revenue issues. As part of this collaboration agreement, both the SAMENA Council and CMO Council will undertake the creation of new knowledge, verify cross-regional information, and project the findings of their studies to their respective membership. As a result of this collaboration, both the SAMENA Council and CMO Council will explore means to collectively address operators’ commercial issues.
The SAMENA Council’s Chief Executive Officer, Bocar BA, feels that “Our partnership with CMO Council is a way to bring additional value to our valued members. Through this collaboration with CMO Council, we look forward to aiding a more streamlined creation and exchange of marketing knowledge and assist in the creation of new strategies that telecom operators require today. Both organizations’ synergies should help create a positive effect for the telecom industry.”
Sharing his views, Bryan DeRose, CMO Council’s Vice President, Business Development & Partnerships, stated that “We are thrilled to enter into this collaborative partnership with the SAMENA Council. The CMO Council is committed to exploring business and marketing challenges, imperatives, and best practices across our global peer-powered thought leadership studies. Through our partnership with the SAMENA Council, we will work closely to examine the telecommunications industry and share valuable knowledge brokering engagements amongst our joint memberships.”
As key stakeholders supporting their respective operator members’ interests and needs, the SAMENA Council and CMO Council will engage in setting up new cross-regional initiatives and will collaborate on activities that are common to their modus operandi.
About CMO Council
CMO COUNCIL is a global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship-building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. It embodies a membership that represents more than US$350 billion in aggregated annual marketing expenditures, and has 35,000 global executives in more than 110 countries. CMO Council is enabled by various interest groups, including the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, and the Forum to Advance the Mobile Experience (FAME). For further information, visit www.cmocouncil.org
About SAMENA Council
SAMENA Telecommunications Council is a tri-regional, non-profit telecommunications association that represents over 40 telecommunications operators in 25 markets, representing an aggregate subscriber base of 790 million mobile users, including mobile broadband users, 79 million fixed-line users, and 22 million fixed broadband users. The Council’s membership embodies a community of telecom operators, manufacturers, government bodies, academia, and leading global management consultancy organizations. SAMENA’s Board of Directors and member companies include the largest regional operators and global multi-network operators as well as new competitive entrants. SAMENA focuses on digitization and broadband investment policies, and aims to promote beneficial regulation and governance that further industry evolution, as well as cooperation among key ICT industry stakeholders. For further information, visit www.samenacouncil.org or contact SAMENA Communication at +971 4 364 2700 or email to communications@samenacouncil.org.
Source: www.samenacouncil.org
