Bango PLC (AIM: BGO), a company specializing in monetization of digital content, has announced that its Digital Vending Machine® (DVM™) technology is now powering Telenet’s innovative entertainment marketplace. This collaboration enables Telenet customers to easily manage their entertainment subscriptions across TV, broadband, and mobile services.
The marketplace, initially available only to Telenet TV customers, has expanded to all users via the "My Telenet" platform. This move offers nearly 2 million Telenet customers a centralized location to access a variety of subscription bundles, including popular streaming services like Netflix (NASDAQ:NFLX) and Disney+. The Bango DVM™ facilitates this by simplifying the technical and operational complexities of subscription bundling into a seamless business opportunity.
Ivor Micallef, Director Product Entertainment at Telenet group, emphasized the importance of providing customers with a seamless subscription experience, stating, "The Bango DVM™ sets us apart, allowing us to deliver a sophisticated variety of bundled entertainment subscription offers."
Anil Malhotra, CMO at Bango, expressed excitement about the partnership, highlighting the ease with which telcos can now offer sophisticated bundling options to their customers.
The Bango DVM™ not only streamlines the deployment of new subscriptions but also provides Telenet with valuable insights to tailor offerings to customer preferences. This technology integration aligns with Bango’s mission to help content providers reach more paying customers and drive the growth of the subscriptions economy.
Bango’s notable partnerships include global content providers such as Amazon (NASDAQ: NASDAQ:AMZN), Google (NASDAQ:GOOGL) (NASDAQ: GOOG), and Microsoft (NASDAQ: NASDAQ:MSFT), showcasing the company’s role in connecting subscribers with digital content providers.
Source: https://za.investing.com/news/company-news/telenet-taps-bango-for-new-entertainment-hub-93CH-3646586