Paramount+, the global streaming service from Paramount, will debut two new subscription tiers in Germany, Switzerland and Austria (DACH) this year.
Following the introduction of premium and ad-supported tiers in Canada, Australia, the UK and Ireland, starting 26 March 2025, the ‘Premium’ plan will join the ‘Standard’ plan in Germany, Switzerland and Austria which is currently available for €7.99 per month in Germany and Austria and CHF12.00 per month in Switzerland.
Priced at €12.99 per month in Germany and Austria and CHF17.90 per month in Switzerland, the new top-level subscription will offer consumers premium video and audio quality like 4K UHD, HDR10, Dolby Vision and Dolby Atmos on select titles, plus concurrent streams on up to four devices at once. In Austria and Switzerland, Paramount+ users can also subscribe to the ‘Premium’ tier annually for €115.99 or CHF161 per year respectively.
The new ‘Basic’ (with ads) tier will debut this summer, bringing ad-supported streaming to the German-speaking markets at a price of €5.99 per month in Germany and Austria and CHF7.90 per month in Switzerland, enabling streaming on one device at a time, in Full HD resolution. In Austria and Switzerland, a ‘Basic’ (with ads) annual plan will also be available for €52.99 or CHF71 per year respectively.
“Paramount+ is seeing strong international subscriber growth as fans in markets around the world come to our service for hit series from Landman and Happy Face to SpongeBob and Star Trek,” said Marco Nobili, Executive Vice President and International General Manager for Paramount+. “New subscription models are reshaping the streaming industry, giving consumers more choices to enhance their experience at different price points. We are already seeing strong adoption with non-standard plans accounting for nearly half of direct-to-consumer sign-ups in Australia, Canada, UK, Brazil and Mexico. I am confident we will see continued momentum as we expand our multi-tier options in Germany, Switzerland and Austria.”
Lee Sears, President of International Markets Advertising Sales, Paramount, added: “Expanding our Paramount+ ad-tier plan to new markets will unlock a tremendous opportunity for advertisers. Partners can connect with fans of our hit global franchises, films, and series, across Germany, Switzerland and Austria in a seamless, comprehensive and impactful way.”
The sales of the advertising slots at Paramount+ will be handled by Visoon, a joint venture by German media company Axel Springer and Paramount.
Source: https://www.broadbandtvnews.com/2025/03/24/paramount-to-launch-premium-and-ad-tier-plans-in-dach/