Lithuania’s leading commercial broadcast LNK has partnered with OTT platform provider as part of a modernisation programme for its steaming services.
The project will enable LNK to better monetise the service and support multiple screens. The deployment will be based on Tet Cloud.
“We aim to provide our viewers with the most convenient access to LNK TV Group’s video content – whether via a mobile application, a smart TV, or by streaming popular shows on our website. The upcoming product will significantly expand the available video content for registered users and offer even more – exclusive access to LNK Group’s TV series, shows, and other video content up to a month before they air on television. Most importantly, viewers will be able to enjoy all of this for free,” says Zita Sarakienė, CEO, LNK TV group.
LNK operates five live TV channels available free-to-air through terrestrial and cable networks. It produces around 35% of its content.
“Advertisement and live TV are still the major phenomena in the media industry, despite all the SVOD rush. Backscreen respects it and provides a platform that takes the most of the present to make the best for the future. And it aligns with our business model.” – says Jan Frelek, CCO, Backscreen.
Backscreen will provide the OTT platform for advertising-based video on demand (AVOD) and dynamic ad insertion (DAI) in-stream monetisation. The platform will embed display monetisation fields within the UI. On the UX side, the Backscreen platform with its cross-gen design will appeal to the traditional live TV audience while providing transition to non-linear experience. It will also include the VOD portal embedding of the most recent paradigms for video UX.
Source: https://www.broadbandtvnews.com/2025/03/20/backscreen-revamps-lnk-streaming-services/