MWC25 has seen the unveiling of the successful launch of Wim, a groundbreaking all-digital, cloud-native mobile network operator (MNO) in Mexico.
Built entirely on Amazon Web Services (AWS), Wim is said to represent a paradigm shift in the telecommunications industry, offering not just connectivity, but a comprehensive digital lifestyle platform for the modern consumer.
Wim's approach focuses on creating a rich ecosystem of digital experiences that extend far beyond traditional mobile services. By leveraging AWS, Wim integrates popular streaming services like Prime Video, Paramount+, VIX, and Deezer directly into its offering, transforming the mobile subscription into a gateway to entertainment, community, and digital services.
Additionally, Wim enhances its value proposition with premium perks such as LoungeKey for airport lounge access and BigBox for curated lifestyle products and experiences.
Deployed in just four months, Wim's cloud-native architecture on AWS has enabled unprecedented agility and innovation. The platform allows for rapid integration of new services and features, ensuring that Wim can continuously evolve its digital experiences to meet changing consumer demands. This flexibility extends to customers, who can easily customise their service packages through a user-friendly app and AI-driven interfaces. This new digital platform has full integration with network elements, business, and operation support services.
Looking ahead, Wim and AWS are embarking on an ambitious roadmap to further enhance the digital experience through machine learning and generative AI technologies. Building on their successful integration of a Gen AI chatbot for customer service and AI algorithms for fraud detection, the plan includes several key initiatives. These encompass AI-driven personalisation in the Wim app, offering tailored service recommendations based on user behaviour, and using AI for network optimisation to enhance service quality.
Additionally, Wim plans to leverage generative AI for creating engaging marketing content and to explore AI-powered tools to accelerate software development.