The Binary Holdings (TBH), a $16.9 billion Web3 infrastructure leader, and Robi Axiata Limited, Bangladesh’s second-largest telecom provider, have joined forces to bring Web3-powered engagement to more than 40 million users. This strategic collaboration aims to enhance user interaction through gamification and blockchain-driven rewards within Robi’s mobile ecosystem.
The partnership will enable Robi subscribers to earn rewards for activities such as content creation, data usage, and mobile interactions, with blockchain technology providing a new layer of user engagement. By incorporating Web3-powered incentives, both companies aim to drive user engagement and open new revenue streams for Robi.
With digital adoption rapidly growing in Bangladesh, traditional engagement models are evolving. The new initiative uses blockchain to create an incentivized digital ecosystem, where Robi users are rewarded for activities like watching videos, sharing content, and optimizing data usage, all while earning digital rewards.
“This collaboration is more than just about rewards—it’s about reshaping digital engagement. Web3-powered gamification adds a new dimension, offering users direct benefits for their mobile activities,” said Yannis Karipsiadis, Chief Investment Officer at The Binary Holdings.
The initiative also aims to enhance Robi’s Average Revenue Per User (ARPU) by fostering more frequent interactions and deeper service engagement, ultimately boosting retention and monetization.
“We’re always looking for innovative ways to deliver more value to our subscribers. Partnering with TBH allows us to explore Web3-powered incentives that align with our digital growth strategy,” said Showkat Chowdhury, Head of Marketing at Robi.
Through TBH’s Web3 infrastructure, Robi users will gain access to a reward system that includes:
Content Monetization: Users earn digital tokens for engaging with and sharing mobile content.
Data-Based Incentives: Subscribers can earn rewards based on their data consumption patterns.
Loyalty & Interaction Bonuses: Users earn incentives for app usage and network engagement.
These rewards can be redeemed within Robi’s ecosystem, offering discounts on services, premium content access, and other exclusive perks.
Unlocking the Potential of Web3 in Bangladesh
As Bangladesh experiences a digital transformation, Web3 adoption remains in its infancy. This partnership seeks to bridge the gap between mainstream users and blockchain applications by seamlessly integrating Web3 into everyday mobile interactions. The goal is to make digital incentives more accessible, ultimately accelerating Web3 adoption in one of Asia’s fastest-growing digital markets.