Bango has launched a new all-in-one technology for Super Bundling as part of its Digital Vending Machine product, used by leading subscription hubs like Verizon +play and Optus SubHub.
Cambridge-based Bango, which describes the technology as a world-first, says the ability to build fully configured subscription hubs from end-to-end can typically save 18 months on average.
“For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases. Subscribers now want to combine services, create bespoke deals, renew on their own terms, and pay through a single, consolidated, transparent bill. This enhanced DVM enables many more businesses to provide this all-in-one experience, giving subscribers the flexibility and control they demand,” says Paul Larbey, CEO, Bango.
According to Bango’s own research 35% have lost track of how much they pay for subscriptions, while 49% are annoyed they can’t manage all of their accounts and services in one place. As a result, 73% now want one single ‘hub’ for subscriptions.
The new Digital Vending Machine CX provides functionality to deliver an all-in-one Super Bundling product, allowing telcos, banks, retailers and other businesses to launch cross platform branded subscription hubs.