TikTok is solidifying its role in entertainment by partnering with the EE BAFTA Film Awards 2025.
Following its 2024 BAFTA Television Awards collaboration, TikTok expands its partnership to celebrate cinematic creativity. This move reinforces its position as a key platform for creators and audiences during awards season.
Exclusive in-app features, including a #WhatToWatch hub and an official BAFTA Search Hub, will provide curated content.
Additionally, the new TikTok Film Club invites creators to produce BAFTA-inspired content, with a chance to win tickets to the prestigious ceremony.
“This partnership cements TikTok’s place as the home of entertainment, connecting our community with the magic of the EE BAFTA Film Awards like never before,” said Melissa McFarlane, Head of Operations for UK, Ireland, and Nordics at TikTok.
TikTok is solidifying its role in entertainment by partnering with the EE BAFTA Film Awards 2025.
Following its 2024 BAFTA Television Awards collaboration, TikTok expands its partnership to celebrate cinematic creativity. This move reinforces its position as a key platform for creators and audiences during awards season.
Exclusive in-app features, including a #WhatToWatch hub and an official BAFTA Search Hub, will provide curated content.
Additionally, the new TikTok Film Club invites creators to produce BAFTA-inspired content, with a chance to win tickets to the prestigious ceremony.
“This partnership cements TikTok’s place as the home of entertainment, connecting our community with the magic of the EE BAFTA Film Awards like never before,” said Melissa McFarlane, Head of Operations for UK, Ireland, and Nordics at TikTok.
“BAFTA represents the pinnacle of creative excellence, we’re excited to help our creators and publishers highlight the incredible talent being recognized. It’s transforming how audiences discover and engage with the art of film.”
Paul MacMahon, Head of Digital Content at BAFTA, commented: “The EE BAFTA Film Awards are a global moment that celebrate exceptional filmmaking as well as inspiring future generations both on and off screen.
“This year we’re thrilled to be partnering with TikTok, alongside some of their top creators and publishers, to enable deeper connections with film and entertainment fans on our fastest-growing platform.”
Source: https://mobilemarketingmagazine.com/tiktok-partners-with-ee-bafta-film-awards-2025/