T-Mobile has announced that it’s going full throttle for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, delivering a full grid of new, innovative experiences for fans whether they’re at the track or tuning in from home.
Fans tuning into the race will enjoy first-person trackside and sweeping aerial views of the race and Las Vegas thanks to new 5G-connected cameras and a 5G-connected drone. In addition to giving fans a 360-degree tour of the Las Vegas Strip Circuit powered by 5G-connected cameras in the F1 Las Vegas app, T-Mobile’s 5G network is providing fans with instant race replays so they don’t miss a second of the action. And, through the app, T-Mobile customers will also enjoy exclusive views of every spin out, lead change and more as another way the Un-carrier gives its customers the VIP treatment with Magenta Status.
T-Mobile is also using 5G network slicing to enhance event operations by powering all point-of-sale and ticketing transactions so fans can seamlessly get into the event and make purchases without delay. The Un-carrier is also unlocking rapid content delivery so photographers can upload and share content with fans at race speed.
Ahead of the inaugural race last year, T-Mobile laid the 5G connectivity foundation, deploying a 5G hybrid network throughout the Las Vegas Grand Prix Pit Building, team garages and fan zones, along with T-Mobile Wi-Fi to support critical connectivity needs for attendees, event staff and race teams. This means that all attendees, T-Mobile customers or not, will be able to stay connected with complimentary Wi-Fi as well.
Mike Katz, President of Marketing, Strategy and Products, T-Mobile
At T-Mobile, we want to leverage our unique capabilities to help our partners find new ways to innovate. Building on the success of the inaugural Las Vegas Grand Prix race, we are shifting things into high gear this year to go even further, beyond event connectivity, to improve the fan experience and onsite operations during race weekend. Teaming up with LVGP, we’re creating new innovations to enhance the fan experiences, like 5G-powered broadcast cameras to give fans new angles of the action, and optimizing event operations by giving photographers lightning-fast content uploads and powering all point-of-sale and ticketing transactions — all fueled by capabilities only available at T-Mobile on our leading 5G network.