The digital commerce sector in Qatar is set for robust growth, with transaction values projected to reach $7.29bn (QR26.73bn) by the end of this year, according to a Statista report. The sector is expected to grow at a compound annual growth rate (CAGR) of 21.70%, leading to a projected total of $19.46bn from 2024 to 2029.
The report forecasts that over 1.6 million new users will join the digital commerce market during this period, signaling Qatar’s increasing presence in the e-commerce space. Over the past decade, the country has seen significant developments that have made it an active market for digital commerce.
Sources told The Peninsula that this growth highlights the acceleration of digital marketing solutions and strategies for strong businesses, further transforming the online shopping dynamics in the region. Industry leaders pointed out the evident shift in the Qatari economy, with the QR26bn transaction value reflecting the government’s efforts through spending and infrastructural projects aimed at boosting the digital commerce sector.
However, analysts note that Qatar’s digital commerce market faces certain challenges, such as navigating regulatory complexities, adapting to new technologies, market saturation, and addressing cultural sensitivities. Despite these challenges, the overall outlook for the digital market in Qatar remains optimistic, with researchers suggesting that AI, data analytics, and automation will shape marketing strategies in the coming years.
AI technology experts and officials praised Qatar’s initiatives during the Web Summit Qatar and Qatar Economic Forum, highlighting the potential for local entities to leverage AI to enhance customer experiences and boost revenue. In a global context, China is projected to lead with the highest transaction value in digital commerce, expected to reach a staggering $3,245bn by the end of December.