Infobip and Singtel have announced a new partnership that will enable businesses in Singapore to deliver next-generation customer experiences through rich, interactive messaging. As an experienced communication platform provider, Infobip works closely with telecoms globally to provide RCS to businesses, as it had already done successfully across Europe and Latin America. Leveraging this experience and expertise, businesses in Singapore can confidently roll out RCS services and capitalize on these benefits.
According to the vendor, RCS empowers businesses to send rich media messages, including images, videos, and carousels, creating a more captivating and interactive experience for customers. Branded messaging options further enhance trust and recognition, fostering stronger customer relationships. RCS facilitates two-way communication, allowing customers to respond directly within messages or perform actions like booking appointments or making purchases without leaving the messaging interface. This streamlined approach enhances convenience and satisfaction.
Terence Lai Tuck Leong, VP, Digitalisation, Products and Partnerships, Singtel Singapore
Companies want to better engage their customers in more interactive ways, especially on their mobile devices. RCS provides customers with more personalized communication that will help businesses build stronger relationships and drive business results. We look forward to empowering organizations with this capability to help them build brand affinity with their customers.
Lim Jiun Kei, Head, Operator Partnership Region, Infobip
The introduction of RCS messaging marks a significant step for customer engagement in Singapore as businesses aim to elevate their communications to meet evolving consumer expectations. Singtel's deep understanding of the Singaporean market, combined with Infobip's global experience and expertise in RCS, will empower local businesses to connect with customers securely through rich, branded two-way conversations.