Miral Group, the Abu Dhabi-based company specializing in the creation of leisure and entertainment destinations, and e& enterprise, the digital transformation company at e& Group, announced their new partnership on developing Yas Island’s metaverse project.
The two companies stated that this new partnership aims to use the metaverse technology to showcase commercial events and venues on Yas Island and showcase the destinations on the island, including theme parks and hotels.
It is worth noting that E&Enterprise is currently developing a detailed 3D map of Yas Island to launch the virtual experience, allowing visitors and business partners to explore Yas Island’s destinations, events, and facilities before they visit.
Jonathan Brown, the chief portfolio officer of Miral Group commented: “By leveraging e& enterprise's expertise and our world-class facilities, we aim to showcase Yas Island's unparalleled capabilities in hosting unforgettable and impactful business events. This strategic partnership is in line with our ongoing efforts to position Yas Island as a global destination for exceptional business event venues and facilities while demonstrating our commitment to reinforcing Abu Dhabi as a key MICE destination. The collaboration contributes to Abu Dhabi's growing reputation as a leading hub for innovation and we believe it will deliver exceptional and tangible results.”
“We are excited to be Miral’s technology partner for the Yas Island Metaverse project. This project underscores our position as a leading innovator in immersive experiences and demonstrates our commitment to pushing the boundaries of what's possible with metaverse technology. Our ability to deliver next-generation tech solutions that drive real-world impact is at the core of our business, and by bringing Yas Island to life in the metaverse, we are not only redefining the experience for their business visitors but also redefining the technology landscape in the region,” added Salvador Anglada, the chief executive officer at e& enterprise.
Source: https://www.albawaba.com/business/yas-island%E2%80%99s-metaverse-its-way-1589003