Data-driven strategies for customer growth and retention are in the news again – this time thanks to a division of Zain Group, a technology and digital communications provider operating in eight markets across the Middle East and Africa.
ZainTECH, the integrated digital solutions provider of Kuwait's Zain Group, has announced a strategic partnership with DATANUUM, a customer data enrichment, engagement and retention platform for retailers and healthcare businesses.
This collaboration aims to provide innovative solutions that enhance customer data-driven growth and retention capabilities for businesses across the Middle East and beyond.
This partnership will leverage ZainTECH's regional expertise in implementing compliant cloud infrastructures with DATANUUM's cutting-edge platform, to address the growing need for data privacy and regulatory compliance in the region.
This, the partners say, should appeal to businesses looking for robust solutions to handle data securely while optimising customer relationships, engagement and marketing spend.
DATANUUM is said to offer a deep understanding of the daily challenges faced by businesses to consistently capture customer data, enrich it, retain customers, manage the full customer life cycle, and increase customer lifetime value, while providing a consistent customer experience.
The partnership will initially focus on retail and healthcare establishments offering several key benefits, including data privacy compliance, enhanced customer engagement and retention, and maximised digital advertising RoI.
The partners say they will also provide cost efficiency and scalability explaining that, through ZainTECH’s scalable cloud solutions, coupled with DATANUUM’s flexible engagement tools, businesses can adapt their customer strategies as they scale, optimising both costs and performance.