This includes the MX Player app, which will merge with its ad-supported OTT platform in the Indian market, Amazon miniTV, to create Amazon MX Player.
The merged platform has over 250 million unique users in India, according to Amazon.
It features original shows Aashram, Dharavi Bank and Campus Diaries, as well as Korean, Mandarin and Turkish shows dubbed into local languages. Users can access the service through mobile apps, Amazon’s shopping app, Prime Video, Fire TV and connected TVs.
On-Off talks between the parcels and entertainment company and Times International recommenced in March after an initial deal collapsed.
“It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to a very large and engaged base across India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom,” Girish Prabhu, head of Amazon advertising India, said in a statement.
Launched in India in March 2020 as an OTT platform, MX Player is also known as a standalone video player.
Times International acquired the product from South Korean app developer J2 Interactive in 2018.
Source: https://www.broadbandtvnews.com/2024/10/07/amazon-merges-mx-player-to-expand-ad-supported-streaming/