Hallmark is extending its partnership with video streaming service provider Accedo to elevate the features of its newly rebranded streaming service Hallmark+.
Hallmark engaged Accedo to incorporate multiple new features into Hallmark+ including a complete redesign of the OTT service interface and personalised content based on individual user preferences, behaviours and login status.
“The support we received from the Accedo team during this intense period was unwavering. Utilising the Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimise our internal resources,” said Lusha Bodie, SVP Technology, Hallmark Media.
Fredrik Andersson, SVP, Accedo SaaS Products, added: “We are highly impressed with the Hallmark team, its ambitious vision, and the new direction of Hallmark+. We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its re-launch.”