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BBC iPlayer is fastest growing VOD platform in the UK

BBC iPlayer has pilled ahead of its competitors with growth that is twice that of Netflix, three times ITVX and four times that of Channel 4.

The number of people coming to the iPlayer is up 10% om the same period in 2024.

A summer of live events that included Euro 2024, the Olympics and Glastonbury ha generated over 350 million requests.

“Our digital transformation strategy is working. The BBC has grown market share, gaining against the global streamers as well as our UK competitors. BBC iPlayer has had another record-breaking year and its incredible growth story is a clear signal that we are offering audiences uniquely British content they really value,” said the BBC’s Chief Content Officer Charlotte Moore.

BBC iPlayer has benefitted from the output of its domestic channels that have delivered shows including The Apprentice, Race Across the World, Doctor Who, EastEnders and The Jetty.

Last year the BBC spent more on British content than any other commissioner, £1 billion of original TV content; and invested more than 60% of its TV budget outside of London supporting more UK TV production companies and suppliers than anyone else, a total of 326 last year.



Source: https://www.broadbandtvnews.com/2024/09/15/bbc-iplayer-is-fastest-growing-vod-platform-in-the-uk/

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