TiVo announced that it is expanding its footprint across Europe with its personalized content discovery software for smart TVs in 38 markets and across 18 major brands.
The expanded footprint for content discovery services allows TiVo to aid its CE partners in addressing the continuously growing challenge of content discovery in a fragmented streaming landscape.
In the upcoming U.K. Video Trends Report for Q2 2024, it is revealed that consumers in the U.K. use an average of 6.5 content sources, with an average monthly spending of nearly £75 ($98). Additionally, 61% of consumers use more than one app in a typical viewing session and more than 50% of respondents consider it a challenge to browse multiple apps to find something to watch.
TiVo’s personalized content discovery platform leverages artificial intelligence algorithms to analyze viewing habits, preferences and regional cultural nuances. By integrating data from multiple streaming services, traditional broadcasters and local content providers, TiVo’s software helps viewers discover relevant shows, movies, live TV and sports programs. The platform provides consumers with personalized and curated content, helping viewers navigate the vast sea of available content while also enabling content creators to reach their target audiences more effectively.
By pairing content availability data with normalized program metadata, TiVo enables universal search, discovery and personalization capabilities for its operators.
Separately, TiVo Broadband, which launched in the United States earlier this year and is now available in Europe, is applying the same content discovery technology for broadband-only customers. This operator-branded software provides integrated access and advanced search, discovery and recommendations to free ad-supported streaming TV (FAST), advertising-based video on demand (AVOD), over-the-top and live TV, as well as content from a variety of subscription video-on-demand (SVOD) channels tailored to a broadband-only customer base.
“Our goal is to revolutionize the way viewers discover content by providing a seamless and personalized experience,” Gabriel Cosgrave, GM of EMEA for TiVo parent Xperi, said in a statement. “We are not only simplifying content discovery but also enabling our partners to deliver more engaging and relevant content to their audiences.”
Source: https://www.mediaplaynews.com/tivo-expands-european-presence-with-content-discovery-and-broadband/