Riyadh: The National Events Center, in collaboration with the Center for Digital Entrepreneurship (CODE) and the General Authority for Small and Medium Enterprises (Monsha’at), has introduced a national initiative called EventTech. This initiative aims to stimulate digital innovation within the National Events Center and support the events sector through digital solutions, aligning with the center’s strategic goals and Vision 2030.
EventTech is designed to foster a culture of digital innovation at the National Events Center by encouraging collaboration between government agencies. The initiative also aims to accelerate the digital transformation of the events sector, reflecting the government’s broader efforts to embrace digital technologies.
A significant outcome of EventTech is the establishment of a direct communication channel with the public, which enhances awareness of the events sector and actively involves the community in developing digital solutions.
Additionally, the initiative seeks to create a unique experience by leveraging the expertise of government agencies in innovation, ensuring that the events sector benefits from cutting-edge digital advancements.