Streaming audiences for Warner Bros Discovery’s coverage of the Paris 2024 Olympics have already surpass the whole of Tokyo 2020 after day two.
The total unique streaming viewers for Paris 2024 on Warner Bros Discovery’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two in Paris. The opening weekend also saw Warner Bros Discovery set a new record for retail gross subscriber acquisitions in a single day across Europe – well ahead of expectations.
It’s a boost for the newly launched Max service that is being rolled out across Europe. In the UK, viewers are watching on Discovery+, where Eurosport’s multiscreen service is also available.
The amount of time spent watching the games has also increased with viewership to Max and Discovery+ up 63% on Tokyo 2020. Five times more streaming viewers have watched the Games when compared to the same period of Tokyo 2020.
JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery, said it was still early days: “The Paris 2024 Olympic Games are off to a fantastic start, and the recent rollout of Max in Europe is fueling record setting audiences and engagement.”
In the UK, unique viewers are up +256% compared to the same point in Tokyo 2020.
Total viewers on discovery+ for Paris 2024 has already exceeded the whole of Tokyo 2020
As of 28 July, streaming minutes were up six times more than Tokyo at the same point
Five times more streaming viewers have watched the Games when compared to the same period of Tokyo 2020.
London is eight hours behind Tokyo.