Adyen, a global leader in financial technology, has announced a strategic partnership with Noon, a leading e-commerce platform in the UAE, Saudi Arabia, and Egypt. This collaboration aims to accelerate the growth of the region’s digital economy by enhancing payment solutions for merchants and customers alike.
Founded in 2017, Noon has evolved into a comprehensive digital ecosystem, supporting local shoppers and businesses with various products and services.
Technology supporting growth
To manage its rapid expansion, Noon developed Noon Payments, an in-house payment infrastructure. Now, with Adyen’s cutting-edge technology, Noon is poised to elevate its payment capabilities further.
Adyen’s platform offers a suite of services, including point-of-sale solutions, advanced 3D secure and risk configurations, and detailed shopper insights.
This integration allows Noon to innovate rapidly, providing seamless and secure payment experiences crucial for the Middle East’s dynamic e-commerce landscape.
Sander Maertens, Head of Middle East at Adyen, said the partnership has the potential to drive e-commerce to new heights in the region.
He stated, “Our objective is to deliver a frictionless payment platform that addresses current needs and anticipates future challenges in this fast-evolving digital economy. By combining our global expertise with Noon’s deep local market knowledge, we expect to drive substantial growth and innovation in the UAE’s e-commerce sector.”
E-commerce customer experience
The partnership with Adyen will enhance Noon’s customer experience by streamlining payment processes, reducing fraud, and providing valuable insights into consumer behaviour.
This will empower businesses to tailor their offerings, creating a more engaging and personalised shopping environment.
Mosam Gadia, SVP of Payments at Noon, stated, “Since our inception, Noon has developed robust native payment capabilities to deliver exceptional payment experiences in the Middle East.”
“Partnering with Adyen will elevate our efforts further. Adyen’s global expertise in digital paym
By integrating Adyen’s advanced payment solutions, Noon is set to transform the e-commerce landscape in the UAE, fostering a more secure, efficient, and personalised shopping experience that meets the market’s ever-evolving demands.
ents is unmatched, and we are excited to enhance the experience for our merchants and customers.”