ITV has signed an agreement with NBCUniversal’s Hayu for over 750 hours of content.
Reality favourites Keeping up with the Kardashians, The Real Housewives of Melbourne and Below Deck (Pictured) – as well as the latest episodes of series including Top Chef and Summer House will be added to ITVX Premium, the streamer’s subscription tier.
ITV’s Head of Content Acquisitions, Sasha Breslau commented: “We are very proud to announce our partnership with Hayu. We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Hayu Select will serve as a taster for the wider Hayu slate. It joins premium content from Britbox.
“Launching Hayu Select is an ideal way to provide ITVX Premium customers with added value through a sampling of popular Hayu content – at no extra cost – while helping to satiate their appetite for top-quality reality content,” commented Bobby Birk, SVP, Commercial, EMEA, NBCUniversal International Networks & Direct-to-Consumer.
A similar offer is already available in France, the Netherlands, Finland, Norway and Sweden.
Source: https://www.broadbandtvnews.com/2024/07/03/itvx-to-add-hayu-content-to-subscription-tier/