New data from Barb’s establishment survey shows further growth in the UK market and the first indication of penetration for Discovery+.
Data for Q1 2024 shows there were 19.5 million UK homes with access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023.
For the second time, Barb has shared a Netflix advertising tier estimate which is 2.12 million (7.4% of homes) up from 1.45 million (5.1% of homes). They’re part of the 16.7 million UK homes with access to the streaming service, representing 58% of UK homes, and up from 16.3 million in Q4.
The first Discovery+ data is available with the streamer available in 3.1 million UK homes.
“A change in the Establishment Survey questionnaire is responsible for catapulting Discovery+ above the 5% threshold for inclusion on the tracker,” explains Doug Whelpdale, Head of Insight at Barb. “This was done to better capture passive streaming service subscriptions. This would include subscriptions via Sky packages and other bundles that existing questions prior to Q1 2024 did not fully capture. This change is in part also responsible for the strong quarter-on-quarter growth we see from Paramount+.”
2.6 million UK homes (9.1%) had access to Paramount+ in Q1 up from 1.99 million (6.9%) in Q4.
Amazon Prime Video is in 13 million homes, up from 12.4 million in Q4, and countering suggestions that subscribers had reacted negatively to the introduction of advertising across its basic tier.
Disney+ reported 7.5 million UK homes (26.1%), an increase from 7.3 million households.
Apple TV+ has access to 2.38 million homes, a new high for the service, which reported 1.98 million in the previous quarter.
NOW TV is flat on 1.82 million since the last quarter of the year.