ADVVAL Becomes Member of SAMENA Telecommunications Council 2014/11/05

ADVVAL Becomes Member of SAMENA Telecommunications Council

 ADVVAL to support collaborative efforts and offer its expertise in advanced marketing campaign analysis to SAMENA’s members

Dubai, UAE, November, 2014 - SAMENA Telecommunications Council has announced that multinational firm ADVVAL, a company that offers an advanced campaigns analysis and planning tool has joined its membership, which includes top-tier telecom operators and technology providers from across the South Asia, Middle East, and North Africa region.

As a member of South Asia - Middle East - North Africa (SAMENA) region’s sole operator-driven industry association that represents telecommunications service providers from around the region, and beyond, ADVVAL will benefit from numerous opportunities to participate in industry meetings and conferences organized by the Council, exchange ideas and collaborate with other fellow members of the trans-regional consortium.

Mr. Bocar BA, CEO of SAMENA Telecommunications Council, said, “We welcome ADVVAL to the membership of SAMENA Council. With ADVVAL’s very specialized value-creation tools and techniques for improving upon revenue-generation strategies, we believe, additional marketing value will be created for SAMENA members on a mutual basis. We look forward to seeing ADVVAL contribute actively to SAMENA members’ collaborative efforts.”

Jose Centeno, GM of ADVVAL, said, “We feel privileged to be a part of SAMENA. ADVVAL would like to take SAMENA members one step beyond the next generation of marketing campaign analysis, planning, and reporting. ADVVAL is keen to increase the ROI of the campaigns launched by SAMENA’s telecommunications operators and other members through its proprietary tools and methodologies. With SAMENA’s support, we hope to contribute tangibly to the revenue interests of our colleagues at SAMENA Council”

ADVVAL generates immediate financial value by helping optimize the return on investment (ROI) of campaigns whether it is retention, cross-sell and upsell. This is achieved through an advanced, telco-specific, proprietary software that automates the calculation of the financial impact of campaigns and provides tools for their in-depth analysis, based on ADVVAL’s 20+ years’ experience in the telecom industry.


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About SAMENA
SAMENA Telecommunications Council is South Asia - Middle East - North Africa (SAMENA) region’s sole operator-driven industry association that represents telecommunications service providers from around the region, and beyond. SAMENA is a not-for-profit organization, with membership comprising more than 90 leading regional and international organizations. Headquartered in the UAE, SAMENA was founded in 2006, chaired by Dr. Nasser Marafih and led by Mr. Bocar A. BA. SAMENA collaborates with leading non-profit international organizations, including the International Telecommunication Union (ITU) and the European Telecom Network Operators’ Association. With an expanding member portfolio, the Council is quickly securing strong footing in the region. SAMENA's current network consists of 25 countries from South Asia, the Middle East and North Africa. However, organizations from countries of Asia Pacific, Europe and North America also form part of the SAMENA membership.

For SAMENA Council’s membership inquiries please contact:
Ms. Rola Osseiran
MARCOM Director
SAMENA Telecommunications Council
Email: rola@samenacouncil.org

For more information, please contact:

Farah Ibrahim
TRACCS
Tel: +9714 3672530
TRACCS Media Hotline: +97150 9448389
Email:farah.ibrahim@traccs.net