CELLEMPOWER JOINS SAMENA 2007/11/29

FOR RELEASE ON
November 29, 2007

Contact:
Zizanie S. Zoleta, Global Admin & Membership Support

Tel: 971.4.364.2700
E-mail: zizanie@samenacouncil.org
URL: www.samenacouncil.org


CELLEMPOWER JOINS SAMENA

DUBAI, UAE - November 22, 2007 — SAMENA Telecommunications Council has brought on board yet another valued member: Cellempower.

Founded in Dubai, UAE in 2004, by a team of experts in the fields of marketing, telecommunications, business development and technology, Cellempower is a one-stop-shop for mobile telecom operators, international brands, enterprises, and content and application providers.

Cellempower offers comprehensive end-to-end solutions to enable new revenue streams and achieve strategic and business objectives by leveraging the full capabilities of wireless technologies under the model of Wireless Application Service Provider.

Cellempower maintains two core activities are Mobile Value Added Services Platforms and Mobile Marketing, which are served by the Wireless Content and Applications department.

Cellempower has also established strategic business partnerships to provide the best up-to-date products and solutions, and content and applications in its targeted markets. More than 20 regional and international content providers joined Cellempower's "Content Program" and companies like Dassault Multimedia, via their subsidiary Halys, have trusted Cellempower to be their System Integrator in the MEA region.

Following almost two years of operation, Cellempower's success regarded amongst the leaders in Mobile Marketing in particular, and Mobile VAS in general, has resulted in a take over by i2 Group, the largest distributor of mobile technology in the Middle East and Africa, backed by an extensive retail network and financial strength. i2 products and services now reach customers in more than 20 countries through over 340 retail stores, strengthening Cellempower's reach across the whole MENA Region as well as Europe and Africa.

About SAMENA
SAMENA Telecommunications Council is a tri-regional, non-profit telecommunications association that embodies a community of South Asian, Middle Eastern, and North African telecoms operators, manufacturers, regulatory authorities, and academia. SAMENA aims to be the ultimate promoter of collaboration and knowledge-sharing in the SAMENA region that spans 25 countries, including Afghanistan, Algeria, Bahrain, Bangladesh, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.

The Council is driven by telecoms issues that operators in South Asia, the Middle East, and in North Africa face, and is determined in providing its advocacy expertise to help aid the incubation of novel approaches and ideas that would provide better means for the expansion and utilization of telecommunications in the region.

Headquartered in Dubai, SAMENA is chaired by Dr. Mohammed Ali Al Wohaibi, Executive President, Omantel and is directed by Mr. Thomas W. Wilson, CEO, Teralight