Islamabad - May 29, 2011: Ufone, the leader in innovation and the best
telecom brand in Pakistan (Source: AC Nielsen Study Top Brand report 25th
April 2011) was bestowed the best advertising campaign award 2010-2011 by
the Pakistan Advertising Society (PAS).
The PAS was formed to promote the value of advertising and to ensure that
the recipients realize the importance advertising has in economic
development and to spread how imperative it is for the consumer to have
options to choose from. The society’s existence strives for excellence in
Over the last few years advertisers have taken a number of steps in order to
stand out in the hope that consumers will choose their brands over those
being offered by competition, but one brand that has stood out no matter
what industry is ‘Ufone’. Ufone has given humor as a platform a whole new
meaning, the unique yet highly amusing advertising with concepts never
before seen have taken over the hearts of the nation.
It is due to the element of excitement and humor that today Ufone’s ads are
loved by all no matter where they reside around the country. Most
importantly a number of these adverts are true to life hence viewers can
relate to instances in their own lives. The team of actors/comedians in
their advertising has become household names which has played an important
role in the likeability towards the brand itself.
Mr. Akbar Khan Chief Marketing Officer Ufone said that this is indeed a
milestone for Ufone. Pakistan is a country with a growing and diverse
advertising sector and we get to experience a number of challenging and
unique advertising practices on a daily basis. The team at Ufone strives to
be the best at what we do and this award is recognition of our hard work.
Ufone always has and always will bring a smile to the people of Pakistan.
About Ufone: Ufone is an Etisalat Group Company with its presence in all
the major cities of Pakistan along with a comprehensive coverage across all
major towns, villages and tehsil headquarters of the country. The company
employs more than 3,850 people and operates with a network of more than 375
franchises and 26 company-owned customer service centers along with a
distribution network of 150,000 outlets nationwide.