Manager, Middle East
A.T. Kearney

  • Riyadh Derouiche is a senior manager with A.T. Kearney and core member of the Communications, Media & Technology Practice for Middle East and Africa. Riyadh focus is on go-to-market transformation, media impact and digitization.
  • Riyadh has more than 10 years of consulting and industry experience working for leading media, and global communications companies with expertise in the areas of strategy, go-to-market acceleration, digital transformation and performance improvement in Europe, Middle East / Africa and Asia.
  • Riyadh advised a number of the largest telecom operators and media companies to deliver value growth and performance improvements. Riyadh has led a number of successful large scale strategic transformation programs, go-to-market re-design, media and creative agency revamp, and efficiency programs with sustainable bottom line impact.
  • Notable engagements include:
    • Led a one-year go-to-market strategy and transformation program with eCommerce impact for a leading GCC telecom operator
    • Drove creative, media and digital revamp with impact on linear TV and OTT for a leading advertiser across MENA region
    • Drove a one-year efficiency improvement program for a leading GCC telecoms operator
  • Prior to joining A.T. Kearney, Riyadh has worked as an industry professional in the telecoms and media industries leading strategy across 16 countries. He earned his MBA from ESADE Business School in Spain.