Vice President Digital – Mobile / Web

Juan Jose de la Torre (J.J.) is currently Vice President of Digital at Intigral, MENA’s leading digital company. During his tenure at Intigral, he has led the strategic growth of the company’s market leading digital services and products across Mobile, Web and Advertising.

An INSEAD MBA, Masters in Project Management from La Salle and Industrial Civil Engineer from Adolfo Ibanez, J.J. has more than 14 years of experience in telecom, media and internet companies across Europe, Asia, America, Africa and the Middle East.

J.J.’s experience combines Management Consulting, Telecom Operators, Ventures and Start-ups, with senior positions at TeliaSonera, Booz&Company, Orange Group and Etisalat Group

A seasoned author and speaker across telecom, media and innovation, J.J. has delivered keynotes at more than 30 international conferences including MWC, 3GWorld, UTMSForum and 3GSM Americas. He has also advised the UN Mobile Development Chapter for Emerging Markets and the OECD Telecoms Development Initiative.

Since joining Intigral, J.J. has been focused on bringing true market led innovation to MENA’s digital ecosystem. As such, he developed and launched, MENA’s first 360 full-fledged incubator and accelerator in 2013. In the same year, he led the ideation, development and launch of, MENA’s first live football digital multi-platform experience.

In his free time, he enjoys travelling and adventure sports. He is also a music composer and former professional DJ.