Associate Principal

Saleha Asif is an Associate Principal with McKinsey & Company’s Dubai Office. She joined the Firm in May 2005 in McKinsey’s New York Office and split her time between the U.S. and the Middle East before transferring to Dubai in August 2009 to focus on clients in the region. Saleha focuses primarily on telecom and has also served clients in the social sector, media, high tech and financial services sectors. Recent projects include: Fiber commercialization for an emerging markets incumbent telco Commercial support for an emerging markets mobile telecom attacker, including new product design and use of CLM to stimulate revenues Serving an emerging markets incumbent on B2B Fixed Data Strategy including design and commercialization support for high speed broadband products and services Business unit strategy for emerging markets mobile telecom operator Online sales and distribution channel strategy for large financial services client