Chief Operating Officer and General Manager
MBC Group

General Manager and Chief Operating Officer of MBC Group, Sam Barnett joined the company in 2002. In his role, he has supported the Chairman and CEO, Sheikh Waleed Bin Ibrahim Al Ibrahim, in the commercial restructuring and ongoing growth of the MBC Group. MBC currently reaches 106 million viewers and listeners each day, has 45% share of audience in Saudi Arabia and is the largest broadcaster in the Middle East. It is also one of the few that is profitable. During his time at MBC, Barnett has overseen the outsourcing of advertising sales, the launch of new channels and media, the development of an organisational structure to fit a multi-platform network and the enforcement of commercial discipline across the operation. Prior to joining MBC, Barnett held senior roles in global management consulting firms Arthur Andersen and PricewaterhouseCoopers, where he was responsible for advising on privatization projects for telecommunication companies and developing growth strategies for government, financial and media companies in the UK, Africa and the Middle East. Barnett was educated at Cambridge (History and Economics) and has an MBA from INSEAD. He is based with his family in Dubai.